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Ram Tiwari

Sugar Rush or Crash? Effects of Sugar on Your Energy Levels

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Hello Ziddis! Have you ever had a whole box of chocolates to yourself? At first, you were excited and started eating all the chocolates and later you realised that the box was now empty, the chocolates were gone and so was your excitement. We have all at some point experienced a sudden burst of energy and hyperactivity after having loads of sweets and this high is followed by a steep crash. That is a sugar rush. This is exactly what happens in our bodies when we have sugar. But there is some science about how we can still have the sugar and not experience this rollercoaster of energy levels. Let’s understand the glycemic index concept and how it relates to the sugar rush.

What is the Glycemic Index?

The glycemic index helps us understand how quickly or slowly a particular food increases our blood sugar levels. There is a 0 to 100 glycemic index scale. The higher the GI, the faster it raises our blood sugar levels. Foods with low GI cause a slower and more gradual increase in blood sugar levels. But how does this information help us? By knowing the GI of the food we eat, we can make better decisions for our health goals especially when we want to avoid the sugar rush followed by sugar crash.

Eating foods with a low glycemic index can help keep energy levels steady and prevent sudden spikes and drops in blood sugar. On the other hand, foods with a high glycemic index tend to lead to a rapid rise in energy, followed by a sharp decline, also known as a sugar crash.

What Causes Sugar Rush?

Sugar Rush may sound like a fun video game but it is not. It is a phenomenon that happens within our body. When we consume food or drinks with high sugar content or high GI, there happens to be a rapid spike in our blood sugar levels. This sudden spike of sugar in our bloodstream alerts and triggers the release of insulin which is a hormone responsible for keeping the blood sugar consistent. This spike is called the Sugar Rush.

But what follows the rush is a crash. Once the insulin does its job to get the blood sugar levels back down, one might experience a sudden drop in energy levels. This is a Sugar Crash. This vicious cycle of sugar rush followed by sugar crash can leave you feeling tired, lethargic, sluggish and craving for more sugar to help feel the sugar rush state of energy again. This is not at all a sustainable way to feel energized and help it is always advised to consume food that does not spike and crash your energy levels. These foods are called low-glycemic foods.

Low Glycemic Foods

What Are Low Glycemic Foods?

Low glycemic foods are those that keep our energy consistent and do not cause huge spikes followed by crashes. These are easily digestible to the body. Some of these are whole grains so opt for those instead of white bread, legumes, leafy green vegetables and so on. They are packed with fibres, vitamins and minerals which makes them a more holistically smarter choice. It is said that by starting your day with a low glycemic diet you can have a steady release of energy till your next meal, you can avoid crashes and lethargy and just get out of the vicious cycle.

Which Foods to Avoid?

To have a low glycemic diet, avoid starting mornings with sugary cereals and snacks. Instead of packaged sugary drinks opt for fresh juices. White bread is a strict no-no and so are most things made out of refined flour or maida. While yoghurts are great, flavoured ones are highly spiked with sugars and will give you a rush.

Low Glycemic Fruits

While we think all fruits and healthy some have a slightly high GI and that can cause a rapid spike in blood sugar than other fruits.

  • Some fruits with low GI are: berries, apples, pears, cherries, kiwi, oranges.
  • Some fruits with high GI are: watermelon, pineapple, banana, lychee, dates

These low-glycemic fruits are ideal for maintaining consistent energy levels because they release sugar into the bloodstream more gradually.

This does not mean you avoid high-GI fruits completely. But knowing that in case your health requires you can have less of those and more of low GI fruits. Whether you are blending them into smoothies, pulping them for juices or having them as snacks. Low-glycemic fruits are always a good way to start your day with a stable energy source.

Takeaway

Managing your energy levels throughout the day doesn’t have to be a constant battle. Understanding the GI and choosing low-glycemic foods, you can avoid the ups and downs of a sugar rush and crash. Foods that rank lower on the glycemic index will help maintain consistent energy. Want to stay active and energetic while working out without such crashes, you can bank on some bodybuilding supplements. They can complement your diet by providing essential nutrients. Replenish your energy levels without causing another sugar rush, try adding electrolytes to your drink be it water or juice. This help to keep your body balanced. especially after a workout. Making smart food choices and using supplements wisely can keep your energy stable and support your overall fitness goals.

Why Lean Body Mass Matters More Than Just the Scale

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Hello Ziddis! Today we talk about Lean Body Mass! When we think of fitness progress the first thing that comes to our mind is the number on the scale, the size of our waist or biceps. But just focusing on the number on your scale can be wrong and misleading in determining your fitness progress. To understand your real progress you need to keep an eye on your lean body mass. Here is why it matters and is a better way to understand your fitness progress.

Why is Lean Body Mass Important?

Lean Body Mass is the mass of your body including everything but fat. This will include your muscle mass, bone weight, organ volume and also the water in your body. Lean body mass is what helps us maintain strength, improve our movement and keep our metabolism at its best. The more lean muscle mass we have the more calories we burn even when at rest. Energy is stored in fats but used by muscles actively and these muscles help in fat loss by using the energy leading to weight management.

When your lean body mass is higher it also supports your bone density and prevents injuries during workouts. It can also improve your stamina, athletic performance and physical strength as well as endurance when you are engaging in a workout or sport. While the scale tells you your total weight it does not differentiate between your fat and your muscle. Since muscles do most of the heavy lifting (literally and figuratively) in your fitness journey it is important to understand their contribution to your body.

How to Calculate Lean Body Weight or Lean Mass?

There is a simple formula for calculating your Lean Body Weight. You can use your body fat lean mass calculator to get your answer. To calculate your Lean Body Weight you need two things:

  • Your total body weight.
  • Your body fat percentage.

    Then using the below formula you can calculate your lean body weight.

    Lean Body Weight=Body Weight−(Body Weight×Body Fat Percentage) If you want to avoid manual calculations, many online lean mass calculators or body fat lean mass calculators can help you quickly get your lean body mass by entering your body weight and fat percentage.

    A body fat lean mass calculator can help you monitor the effect of your diet on your fitness goals by giving you insights into how your body composition changes over time. Keeping track of this can ensure you’re not just losing weight but gaining or maintaining muscle while shedding fat.

    Lean Muscle Gain

    The Role of Macros and Micros in Lean Muscle Gain Diet

    If you want to build lean body mass you need a proper diet to add to those gains. This is where macros like proteins, carbs and fats come into the picture. Proteins are responsible for muscle building as well as their healthy growth and repair. We must aim to consume 1 gm of protein per kg of our body weight to reach our daily protein quota. And no 70 grams of protein-rich food does not equal 70 grams of protein. Do some research on how much protein each protein-rich food gives us. Carbs are important too. They provide us with energy for working out, replenish the glycogen stores and help in recovery. Healthy fats help in hormone balance which is necessary for muscle growth. Balancing your macronutrients is essential for maintaining and growing lean body mass.

    Micros like vitamins and minerals help keep us replenished and avoid cramps during the workout. You can consider adding electrolytes like Sports Hydr8 by MuscleBlaze to your drinks to make sure your mineral levels are always up.

    Gainers and Supplements to Build Lean Body Mass

    When you’re looking to add some serious muscle, mass gainers can be an excellent tool to provide the high-calorie, nutrient-dense support your body needs. These supplements are often packed with proteins, carbohydrates, and sometimes fats, making them a one-stop-shop for mass gain. But it is also important to choose a gainer that fits your lean muscle gain diet rather than opting for empty calories. If you feel confused in the sea of options head over to MuscleBlaze and pick the one that feels the best to start with. 

    Takeaway

    Lean body mass matters more than the number on the scale because it tells you more about your health, strength, and fitness level. By using a lean mass calculator or body fat lean mass calculator, you can track your progress and ensure you’re on the right path. Finally, a well-balanced lean muscle gain diet packed with the right macros, and supported by gainers and electrolytes, will help you build and maintain your muscle for long-term success.

    Physical Activity and Sexual Health: There’s More Interconnected Than You Know!

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    Hello Ziddis! Today’s topic is a little more for adults. We often think physical wellness is only associated with bodybuilding, weight management, and target muscle areas. But a major part of physical well-being is also sexual health. It is a very hush-hush topic in our culture, but it is time for us to discuss it and give it enough importance. 

    Importance of Physical Activity

    Physical activity lays the foundation of our well-being. Be it stepping out in the early morning sun for mental health, yoga for spiritual health, or going to the gym for physical health. Working out or any physical activity impacts our endurance levels, metabolism, and hormone regulation. Why do you feel a little lighter even if tired after a good workout? That is because endorphins are released, boosting mood and improving stamina while strengthening our muscles! How cool is that?

    Cardiovascular Health

    Your heart has a say in every critical matter. Even Sex. Doing regular physical activity can strengthen your heart which in turn makes sure your performance is good. During sexual performance your heart rate is high and it is important to have good circulation throughout the body for good stamina. Efficient blood flow is crucial for arousal and performance.

    When talking about men’s sexual performance, if the degree of better circulation is less, they may face issues such as erectile dysfunction whereas for women, better blood circulation ensures a good menstrual cycle, better arousal and more lubrication. Cardiovascular exercises like walking, running, and swimming are excellent for maintaining optimal circulation, reducing the risk of erectile dysfunction, and improving overall vitality.

    Benefits of Physical Activity on Sexual Health

    As we have gotten in the gist before, physical and sexual health go hand in hand. Here is how:

    • Regular exercise releases feel-good chemicals like endorphins and dopamine,
    • These hormones make your mood better and reduce stress
    • This leads to a satisfying sex life.

      So this is how your physical activity can impact your sex life. Now let us understand what other benefits exercising gives us.

      • Exercise helps regulate hormones like testosterone and estrogen
      • Better regulation of testosterone and estrogen leads to more libido and better performance.
      • Exercising also keeps us fit and our body in shape, more flexible with better balance.
      • Such fitness can lead to better performance.
      • You do not get tired quickly and improve your stamina via physical activities.
      • Physical activity also helps improve body image and self-esteem

        Exercise for Better Sex

        Exercise and sex share a unique relationship, as both require strength, stamina, and flexibility.

        Many exercises have a deep-rooted impact on your sexual wellness. Let us check out which are those. These exercises enhance the endurance of the lower body and pelvic floor, which are crucial for maintaining physical performance during sex.

        • Cardio exercises like cycling, swimming, jogging and running improve stamina
        • Flexibility exercises like yoga or stretching help with flexibility
        • Pilates help build core strength
        • Exercises like squats, lunges and hip thrusts can make the calf and pelvic muscles stronger
        • Kegel and clamshell exercise can make your pelvic floor muscles stronger and improve your bladder control
        • Bridges improve your posture and balance

          Sex Supplements: Are They Necessary?

          Sex supplements can help with sexual wellness. Busting a myth here, you do not need to have an issue to take sex supplements. They are used to enhance performance, help with issues such as erectile dysfunction or dry weather down there and also to improve libido. Some supplements have gained popularity for this. Going for a natural route is always advised like trying out supplements like Shilajit, It is a natural libido booster and enhances sexual wellness without any side effects. One of the booming concepts in the same space is that of testosterone boosters. Claims say they can further support sexual fitness, especially for those experiencing issues like low libido or energy. There is quite a testament to this claim and now the demand for it has increased! 

          Takeaway

          There is a connection between physical and sexual health. Regularly exercising can improve cardiovascular health, core strength and hormone regulation. You can have better sexual health just by being physically active. Holistically look at health and do not shy away from using tested supplements. Make sure you buy it from a trusted source like MuscleBlaze. Adopting a holistic approach, with the potential addition of supplements, can ensure long-term wellness and vitality in all aspects of life.

          On the Go, All the Time? This Is How You Can Keep Up With Your Fitness Goals

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          Hello Ziddis! We always talk about working out but never about how to make time for it. A show of hands from those who are always on their toes, check their emails on treadmills, and have smooshed up their workout on a busy day- every day! A lot of us do! When life gets busier, you are traveling, or you feel under the weather, your fitness often takes a back seat. But it doesn’t need to. There are ways to strategize your physical wellness that can help you take on everything else with a fresh mind and body! So let’s see how we can make the most of every moment while staying fit.

          Importance of Morning Walk

          You should always aim to start your day early. Waking up should be followed by hydration and movement. Taking yourself on a morning walk can help you feel fresh to start the day, you will get some sun and your body will not go into panic mode if you start your day with calming movements.

          It’s also a great way to take in the early morning scenery if you’re in a new city. A 20-30-minute walk is enough to kickstart your day, leaving you feeling more awake and ready to tackle whatever comes next. Not just being philosophical, walking comes with tons of health benefits too!

          Benefits of Walking for Health

          Walking is great for health and doable at your own pace! It is a super underrated, low-impact exercise that can give you many benefits. Here are some great benefits of walking for health:

          • Energise your body
          • Burning fat
          • Improving metabolism
          • Lowering blood pressure
          • Reducing cholesterol
          • Keeping your heart healthy
          • Improve your respiratory health
          • Keep your limbs well-oiled.
          • Boosting endorphins
          • Reducing stress
          • Help in weight management

            Whether you’re hiking through tourist spots or strolling through the airport, walking strengthens your heart and lungs, improves circulation and helps keep your muscles active.

            Benefits of Tracking

            Staying consistent is the core of every workout regime. Just because walking is low intensity does not excuse it. There are many benefits of tracking your steps. You end up feeling more responsible for your health. Keeping a goal like 10,000 steps in a day and using a device to track it like a smartwatch can keep you on your toes literally through the clock. One of the major benefits of tracking is that you will feel motivated as you get closer to the goal.

            Tracking doesn’t stop at steps, though. Another benefit of tracking is monitoring your calorie intake every day to keep a watch on how many calories you are consuming versus how many you are burning. If you are working on a calorie deficit routine, this can help you when you overindulge or binge eat.

            Quick Workouts

            Quick Workouts

            Not much time or space? No problem. These bite-sized quick workouts will keep your fitness streak going with no excuse for a break. You do not need to do a full-fledged workout. These quick workouts are good and require less space, time or equipment. A 10-to 15-minute of focused workout is a great start to building a habit.

            Here’s a simple workout you can do almost anywhere:

            • Push-ups: You could do your standard push-ups, incline push-ups on a bench or chair or knee push-ups if you are new to working out.
            • Squats: Squats are very easy and keep your workout quota fuller. You can try weighted squats for more impact or side shift squats for a higher intensity if you’re up for it.
            • Planks: That is the longest feeling exercise but the way it tones your core and makes you stronger just by holding a plank position for 30-60 seconds. You can tone it up by doing side planks as well.
            • Lunges: These are great mobility exercises and can tone your lower body really well. Try weighted lunges to take it up a notch.

            All of these quick workouts require no time, can be done at any time of the day and will require just a few minutes. There is no space constraint for these too. You can do this in your room or outdoors.

            Takeaways

            Staying on track with your fitness routine is important and the real challenge starts when you have to balance it with a very busy lifestyle and a packed schedule. But on days when it feels difficult to do a full workout try to get the benefits of walking or simply hop on to a quick workout. This attitude is a great way to stay in shape, and they can fit into even the busiest schedule.

            If you want to elevate your fitness routine and make it more fruitful, pair it with some supplements such as Protein Powder for regular protein intake in your busy life. If you are trying to build muscles you can always bank on reliable Bodybuilding Supplements to help you in those gains. You do not need to spend hours looking for these because MuscleBlaze has it all for you- a one-stop solution to your fitness needs!

            No matter where you are, making little adjustments to your daily routine to accommodate some space for fitness can help you get big gains! Let us all make some room for a healthy lifestyle! Stay fit, stay motivated!

            The Rage Behind ‘Gluten-free’ Diets. Everything You Need to Know

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            The gluten-free diet has taken the world by storm. Those who have strict fitness goals are preferring to have a gluten-free lifestyle. Most people are opting for the Gluten-free diet either to hop onto the fitness bandwagon, or due to medical reasons. Let us see if it is worth the hype

            What Are Gluten-Free Foods?

            Gluten is a sort of protein you can find in wheat and other grains like barley or rye. For as long as we have been having bread, gluten has been a part of our diet. It does not offer any goodness and is as vestigial as an appendix but it can cause some complications in your fitness routine such as fatigue, bloating, or lethargy. Have you noticed feeling heavier or looking plumper after having loads of rice or bread? Gluten-free foods are products that do not contain gluten, focusing on naturally gluten-free grains like rice, quinoa, and corn.

            Gluten-Free Diets: Everything You Need to Know

            In general, Gluten-free diets are for people with celiac disease or gluten sensitivities. But in today’s time with people’s health getting more sensitive by the day, a lot of people are jumping on this lifestyle trend. There is no harm in following this and only goodness comes from having a gluten-free diet. Most people go gluten-free to adopt a healthier lifestyle and improve their wellness.

            By simply replacing traditional ingredients with gluten-free alternatives one can start making the most of a gluten-free diet’s benefits. But one should plan their gluten-free meals well because this might cause them to lack essential nutrients like fibre, iron, and B vitamins.

            Benefits of a Gluten-Free Diet

            Benefits of a Gluten-Free Diet

            There are several benefits of gluten-free diets, especially for those with gluten sensitivities. These benefits include:

            • Better digestion
            • Reduced bloating
            • Improved energy levels
            • No lethargy
            • Clearer skin
            • Better focus
            • Healthy weight management

            These benefits of a gluten-free diet are not just for gluten-sensitive people. It is for everyone who wants to make their life better by staying one step ahead in their fitness journey.

            Gluten-Free Diet Plan for Beginners

            A gluten-free diet can seem overwhelming at first, but if you are disciplined, it is very simple to follow. This way, beginners can enjoy gluten-free meals every day. Here’s a gluten-free diet plan to help you get started:

            • Pre-breakfast: Grab a handful of nuts and munch on those
            • Breakfast: Have some gluten-free oats and top them off with vegan milk and berries.
            • Lunch: Keep your grains gluten-free like quinoa with some grilled chicken for extra protein. For salad add lemon vinaigrette dressing.
            • Snack: Have some nuts and a fruit
            • Dinner: Have some fish with brown rice which is low in gluten.

            This gluten-free diet plan for beginners is easy to follow and easy to keep up with. As you get used to this lifestyle you can try more complex recipes ensuring you get balanced nutrition.

            Gluten-Free Meal Ideas

            Do you need inspiration for gluten-free meals? Check out these gluten-free meal ideas to get started with your healthy lifestyle:

            • Gluten-free pancakes: Use almond flour instead of maida and as toppings use banana slices, apple sauce, or maple syrup.
            • Quinoa Salad: On a bed of quinoa add some chickpeas, some meat or fish of your choice, cherry tomatoes dressed in vinegarette, and lemon squeeze.
            • Stir-Fried Vegetables: Add some tofu to stir-fried veggies to make the dish more protein-rich and add ketchup or barbeque sauce for flavour.
            • Sweet Potato Fries: Sweet potatoes are gluten-free and make up for a great alternative to normal french fries.

            These are super easy to make with ingredients that you can shop for very easily to set up your own gluten-free meal ideas.

            Gluten-Free Meal Ideas

            List of Gluten-Free Foods and Snacks

            In India, the concept of gluten-free has recently been rooted so having a list of gluten-free food can be a little difficult to check off. However, more natural food-oriented stores could have gluten-free options in their traditional ingredients. Some gluten-free foods and snacks include:

            • Fresh vegetables
            • Fresh fruits
            • Nuts- walnuts, almonds
            • Grains like quinoa and millet
            • Lean meat
            • Fish

            In a wide range of options, if you look through the nutrition label, you will understand the authenticity of the gluten-free tag on our food products, and that way you can also indulge in some popcorn, crackers, and rice crisps.

            Takeaway

            While gluten-free diets have clear benefits for those with gluten sensitivities, it’s essential to approach them with the right knowledge and balanced nutrition. Whether you’re starting gluten-free for health reasons or looking to join the trend, make sure your meals are varied and wholesome. Additionally, remember to always stay hydrated! If you usually miss out on sipping on enough water throughout the day, try adding some electrolytes to enrich the water with minerals that you tend to lose especially during an intense workout. One more tip is to start your day with some nourishing and healthy food and on busy mornings make sure you grab a healthy snack for the road. MuscleBlaze’s range on Fit Foods is worth checking out for this.  Know that going vegan is a choice but staying healthy is a lifestyle. Make every meal nutritious and suitable for your health goals

            MuscleBlaze: 12 Iconic, Authentic & Innovative Years

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            MB completes 12 magnificent years of its relentless efforts to serve its customers the best sports nutrition supplements. Take a look at MB’s journey all these years.

            2012: The Beginning of a Revolution

            2012: The Beginning of a Revolution

            When MB came into existence, the main problem surfacing in the supplement industry in India was the availability of fake products. Every foreign brand is compliant with the food safety standards of their respective nation, researched and formulated towards the target consumers of their countries with almost negligent customer care presence in countries like India. 

            This led to a parallel industry of apocryphal supplements being run. There wasn’t any domestic brand that could solve this issue and this is why MB came into existence. It took the initiative to supply authentic supplements on a cost-effective basis while maintaining international grade quality standards. A vision to fulfill the authentic supplementation needs of the customers was born with the brand coming into existence. 

            The Indian Sports Nutrition Industry welcomed a revolutionary brand that focused on the sports nutrition problem of India. MuscleBlaze also aims to provide quality supplements at the most affordable prices so that Indians can enjoy effortless bodybuilding.

            We became the 1st Indian brand to address the grievances of Indian bodybuilders and fitness enthusiasts who were in dire need of good-quality supplements to support their muscle building without burning a hole in their pockets. The market was earlier ruled by international supplement brands providing various bodybuilding supplements that would cost a fortune to aspiring fitness buffs.

            The transformation of sports nutrition in India started with two products- whey protein and mass gainer. 

            2013: The Year of Establishing the Pillar of Quality

            2013: The Year of Establishing the Pillar of Quality

            The construction of MB was going on at a rapid pace with its foundation laid on trust and the brand stood strong on the pillars of quality and transparency. A wide range of FSSAI-approved products were introduced in the market. MB invested in a skilled team of researchers to establish a great R & D team that could assist the brand in fulfilling its aim of offering international-grade supplements.

            2014: The Year of Authenticity Mechanism

            2014: The Year of Authenticity Mechanism

            Just like you like to stay true to yourself and work out regularly without ditching, we believe in delivering you the best products with the promise of authenticity. To eliminate the problem of receiving fraudulent and fake products, MB started a unique authentication mechanism in the year 2014. A unique code is pasted on the wad which can be texted or mailed to the mentioned number and email id respectively to verify if the product delivered/purchased is an MB original product. This is how easy it is to identify the true product with MB.

            MB took this initiative to seal the trust of its customers at a time when no other brand was doing so. MuscleBlaze became the first-ever brand to launch a unique authentication mechanism to get rid of the problem of spurious supplements. 

            Being consistent with your efforts is the best way to ensure great results. And for us, consistency means to keep serving you better with each passing day. A journey that started off with just 2 products, made it to a wide product assortment range of 70 products and 200 SKUs. With less than 10k customers in the 1st year of existence, MB now serves more than 60 lac customers through its product range.  The product expansion began at a rapid pace owing to the overwhelming customer reception of existing MB products and their need for something more that could help them with their fitness journey.

            The number of stores went up from less than 20 to more than 1000 offline stores through HK stores and other nutritional supplement partners.

            2015: The Year of Online Dominance

            2015: The year of Online Dominance

            Since online shopping was booming in India, we took a big step to join hands with the famous e-commerce websites- Amazon and Flipkart. MB heard its customers and made its products live on Amazon and Flipkart and people started to make a purchase. This step was to make quality supplements available to all fitness lovers without any hassles. All the consumers who were using these platforms now had access to MB’s quality range of supplements. Another achievement for MB in this year was to rank as the best-selling supplement on healthkart.com

            Along with these, another feat that we achieved was to launch several new products. 

            MB’s two new products Creapro and BCAA Pro were launched and they garnered good reviews from customers. These two products were one of a kind and further expanded the dimension of quality.MB Creapro was made with the purest form of creatine Creapure to deliver maximum results. MB BCAA Pro was a powerful intra-workout supplement that offered as much as 7g BCAAs with each serving. It was unique as it was a 100% vegan BCAA supplement that powered muscle recovery in bodybuilders and athletes.

            2016:  The Year of Transparency

            2016:  The Year of Transparency

            We know that trust is easy to break and hard to build. This is why we have been making constant efforts to secure your trust by establishing transparency. To us, your trust is of paramount importance and to seal it we have been taking measures like providing protein test certificates for claim evaluation and transparency. Getting protein test certificates for all the protein supplements is another industry-first move by MuscleBlaze. Every MB protein supplement has a protein lab certificate which is a third-party NABL-accredited laboratory’s test report evaluating the protein content in the supplement. 

            Every MB product now comes with a unique authentication code to verify the purchase. Active customer feedback and support were offered to the customers by MB’s highly dedicated customer service team.

            2017:  The Year of Saluting Our Customers

            2017:  The Year of Saluting Our Customers

            In this year, famous athlete and actor Thakur Anoop Singh was associated with MB as the brand ambassador and supported the brand in its journey of spreading knowledge and awareness regarding fitness and bodybuilding. Whey Gold, India’s best-selling whey protein isolate supplement currently, was launched in the year 2017, setting a benchmark for whey isolate products.

            Tum Nahi Samjhoge Campaign

            MuscleBlaze strongly believes in sharing ideas that can change the lives of people and the marketing campaign “Tum Nahi Samjhoge” delivered the idea of working hard without giving up. This campaign, launched in July 2017, enjoyed great success and popularity among the masses. People could connect with the message and this campaign motivated a lot of people to get into action. This was a digital campaign that started off with an intense short film that showcased the dedication and enthusiasm of fitness buffs and the discipline in their lives that they least expect the world to understand. This film was released on YouTube and has 8.3 million views as of now. This was MuscleBlaze’s first-ever digital campaign.

            The brand also released a TV advertisement for the same and started a contest on social media platforms with #TumNahiSamjhoge wherein they invited people to share their fittest pictures. The contest received a whopping 8k+ entries. The winners were given supplements worth INR 20,000 and a professional photo shoot with a renowned photographer.

             “Tum Nahi Samjohe” won many awards and was also labeled as one of the best marketing campaigns by any brand. It got more than 9000 images on the website in a short span of 3 weeks and more than 4000 videos were produced on YouTube. While the brand search went up by 2.5x, brand consideration also hiked up by 25%. Overall the campaign got more than 20 million views across the social media platforms.

            2018:  The Year of Realizing Our Zidd 

            2018:  The Year of Realizing Our Zidd 

            This year, MB launched its premium range of products with MB Whey Hydro and MB Iso-Zero, along with healthy snacking bars that were full of protein. While the protein powders catered to the extensive needs of the Ziddis, protein bars were aimed at encouraging a fit lifestyle with healthy eating habits and taking care of the daily protein needs. 

            Whey Hydro by MB was the result of the brand’s Zidd to offer the best whey protein supplement to advanced-level bodybuilders and athletes. This special formula was made with special care to avoid any bitterness in the taste. On the other hand, MB Biozyme Iso-Zero is a revolutionary whey protein powder with an extremely low-carb profile made for those who want lean gains. It comes with a special low-carb formula to assist those who are looking forward to cutting down their calorie intake.

            MB’s Assortment range went past 50 products. 

            Ziddi Hoon Main Campaign

            MB is more than just a brand, it’s a part of you, just as you are a part of MB. Just like you, MB is also ‘Ziddi’, with a ‘Zidd’ to serve you better. Yet another magic was created with MuscleBlaze’s next campaign which was launched in March 2018. With this campaign, MB established itself as a brand that really cared for fitness lovers. This campaign aimed at capturing the ‘never say never’ attitude of fitness buffs and beautifully captured it. The brand also invited people to share their ‘Ziddi’ videos with the whole world and people actively participated. To create an offline buzz, MB introduced ‘The Trug of War’ in cities like Kolkata and Delhi. This event was basically a tug-of-war game that included a truck.

            The video film of this campaign enjoyed widespread popularity and garnered half a million views on Instagram & YouTube and over 1.4 million views on Facebook in just 3 days of its release. As of now, the campaign video has 11 million views on YouTube.

            2019: The Year of Breakthrough Innovation 

            2019: The Year of Breakthrough Innovation 

            The launch of Biozyme- India’s first-ever clinically researched whey protein, a solution to India’s protein problem

            They say that the only way to discover the limits of the possible is to go beyond them into the impossible. Muscleblaze has always been trying to come up with innovative solutions to problems that have been existing for long and one such problem is India’s protein problem. 68% of the Indian population is protein deficient. This is because of the carb-rich diet pattern that has been followed for ages. There is very low protein content on the plate and this has also affected the ability of Indians to digest and absorb protein. This is why most Indians face issues like bloating, nausea, stomach cramps, belching, heaviness in the stomach, etc. while consuming protein supplements.

            No brand in this world has ever tried to make any protein supplement keeping in mind the protein problem Indians face. MuscleBlaze, being an Indian brand, worked hard and came up with India’s first-ever clinically tested protein in the form of MB Biozyme Whey Protein that contains Enhanced Absorption Formula which allows 50% more protein absorption and 60% higher BCAA (Branched-chain amino acids) absorption. It lets you experience a very low rate of stomach discomfort. It was the first time in the history of Indian sports nutrition that any protein supplement was clinically tested and customized for Indians keeping in consideration their dietary habits.

            Scoop-on-Top

            Not just the product is revolutionary, but also the packaging. With the launch of India’s first-ever clinically tested protein Biozyme, the patent-pending Scoop-on-Top feature also came into existence. The scoop getting lost in the powder is annoying and unhygienic and everyone has faced this issue. To get rid of this problem, MuscleBlaze originated a unique packing style where the scoop is placed on the top and you can discover it as soon as you open the cap. The scoop is placed in a frame and you can pull the frame out, take out the scoop, use and place it back. The easiest solution to the trickiest problem! This feature also reduces the chances of contamination and encourages hygiene. 

            Naam Hai Ziddi Campaign

            This campaign by MuscleBlaze was a dose of epinephrine rush. This campaign showcased the ceaseless perseverance that drives fitness enthusiasts and athletes to achieve the impossible. The video for this campaign gave an insight into the strictly disciplined lives of these athletes and bodybuilders. Mb showcased an entwined aspect from the lives of the Ziddiest athletes of all time. This ‘zidd’ is good and sets you apart from the rest and MB celebrates this ‘ziddiness’. Hours of sweating and panting in the gyms and the endless battle in the playground, this campaign by MB demonstrated the relentless efforts made by these athletes irrespective of and disregarding the disempowering opinions tossed by others. Because unka #NaamHaiZiddi. Ths campaign was admired by many and the film has garnered 5.8 million views on YouTube till now.

            MB won the Economic Times Kaleido Awards 2019 for the best campaign in consumer health and fitness (Ziddi Hoon Main)

            2020: The Year of International Acclaim

            2020: The Year of International Acclaim

            Labdoor USA Certified

            Quality is something that isn’t expensive, it’s priceless. Good quality products strengthen the trust and bonding between the brands and their customers. We knew that we already had developed a bond with our consumers, but the quality isn’t when people are keeping an eye on you, it’s a habit. When you strive to be better every day, it’s then you put in extra effort to reach where no one has ever been before. This ‘Zidd’ of serving our customers better led us to get our protein supplement certified by Labdoor.

            Values its Customers

            Labdoor is an internationally renowned company that tests supplements for purity, quality, and accuracy. It not only checks whether the protein is of premium quality or not but also for any false claims that a brand might have made on the pack label. MuscleBlaze’s Biozyme Whey Protein became the first-ever Indian protein supplement to be tested for purity and accuracy by Labdoor, and MB became the 1st Indian brand to get its products accredited by Labdoor.

            Labdoor, and MB became the 1st Indian Brand

            Being certified by Labdoor means that the product is free from amino spiking and is of premium quality and also the brand hasn’t made any false claims regarding the protein content or anything else. It also states that the product sticks to the international standards for heavy metals and microbiological limits.

            No other Indian brand ever took this step and MuscleBlaze happily took the lead because it is a brand that values its customers the most and wants to keep their trust intact.

            MB Biozyme Range ranked highest in the list of top supplements by Labdoor

            MB worked with great enthusiasm to provide international-grade supplements to its customers and the efforts and enthusiasm didn’t go unnoticed. It was a great achievement for MB and all those who supported MB. MuscleBlaze Biozyme Whey Protein range became the 1st Indian protein supplement to be Labdoor USA certified for purity and accuracy. MB became the first brand to achieve this feat. Biozyme product’s Labdoor rankings surpass global peers. 

            However, the world is facing troubles in 2020 due to the global pandemic, so MB made sure that fitness wasn’t ruled out from people’s lives. Stronger immunity is the call of the hour and MB introduced India’s first-ever immunity-based Whey supplement that is fortified with immunity-boosting agents to strengthen the health of the human immune system. To encourage people and to motivate them to adopt a fit lifestyle and work towards physical fitness, MB joined hands with the Himalayan Stallion Jeet Selal, making him the knowledge ambassador.

            And that extra bit from MB’s end is the deep focus on Research and Development

            MuscleBlaze has a dedicated R&D team of more than 25 scientists, which includes Food technologists, Pharmacists, Microbiologists, Analytical and Bioanalytical scientists, Regulatory scientists, and packaging scientists, who, when combined have more than 120 years of work experience! They are fostered by scientific raison d’être and increased statistical stability data under the regulatory norms. MB has an impactful presence digitally and actively seeks and blends customer feedback into all MB products to offer international-grade products to every consumer.

            MB – The Team of Ordinary People with Extraordinary Skills

            The people at MB dedicating themselves to give you the best and nothing else, are just normal people like you. They come from various backgrounds and fall under various age groups. This diversity is the strength of the MB team. They might be different individuals, but they are a single unit when it comes to being MuscleBlaze. They sip 3-4 cups of coffee just like you, they are in love with the couch just like you, they get tired, worked up, and experience all the other emotions like you. Because they are a part of you, just like MB is.

            What makes them amazing are their skills and relentless determination to work hard and smart and offer MB consumers nothing but an experience that they are going to cherish forever. We live together, and laugh together. We struggle together, get annoyed, get excited, and laugh together. All this, just like the past 8 years, the next 8 years and many more years after that are nothing but pure bliss for the wonderful MB consumers.

            2021: The Golden Year of Breaking Barriers

            2021: The Golden Year of Breaking Barriers

            What a year it has been for us at MuscleBlaze. Just like the world around us, we were forced to remotely pause. But we don’t just preach, we believe with all our heart in…

            Phir Se Zidd kar

            A way of hard-core living that taught us and the Ziddis, that screw the start, it is the finish that should be spectacular! After the pandemic that brought the globe to its knees, we were ready for a hell of a comeback and we did deliver on all fronts. Every start requires you to overcome hurdles. But Restart? It faces all these hurdles- multiplied many times over. Victory is always around the corner for the Ziddi who refuses to stop fighting. With the campaign ‘Phir Se Zidd Kar’, MuscleBlaze motivated all these Ziddis who restart their journey. 

            On our 9th anniversary, we were only going to come back stronger than before and let the world know of it…

            World Domination GOLD standards! 

            MuscleBlaze is out to lend unconditional support to more athletes who step out of their comfort zone & sweat it out every day to grow and make a mark.

            If you’re clueless about how Legends are made, our very own MB athlete Neeraj ‘Ziddi’ Chopra is the ultimate example whom MB proudly backs. While the entire nation had hopes pinned on the Golden Man for the 2020 Tokyo Olympics, we were rooting a little extra for our Ziddi. Neeraj and his glorious victory have given purpose to countless talented Ziddis.

            GAME ON

            MuscleBlaze takes sports seriously, any kind! Gamers share the same passion as in any other sport. We created India’s 1st & only scientifically designed patent-pending product that helps gamers and e-sports athletes enhance their performance. This is the supplement for Generation Alpha! 

            Radiating with energy and in our best form ever, the question is not if we are ready but rather is 2022 ready for MuscleBlaze?

            2022: Celebrating a Decade of Zidd

            2022: Celebrating a Decade of Zidd

            In 2022, MuscleBlaze continued its reign in the Sports Nutrition industry. Our groundbreaking MB ProCheck initiative shattered the status quo, empowering consumers to own their fitness journey, right from the comfort of their homes. We didn’t just provide products; we empowered a generation.

            The Biozyme Performance campaign, a shining example of our innovative approach to fitness, clinched top honors at the E4M Health MARCOM Awards 2022. This recognition validated our efforts to create impactful, engaging content that resonates with our Ziddi audience.

            Ladies Who Lift: We Gotta Finally Roar!

            MuscleBlaze pioneered the Ladies Who Lift movement, a battle cry for women’s empowerment in fitness. Drawing on our decade-long legacy of Zidd, we channeled our energy towards creating a movement that empowered women to break free from societal expectations. We celebrated the strength and unyielding spirit of women athletes, inspiring them to own their power and defy the odds.

            Ni Aar Di

            A fierce storm arrived in 2022, hailing all Ladies Who Lift and Queens who don’t take s*!t. Like a force of nature, The Ni Aar Di campaign featuring Krishna Shroff inspired a movement of unstoppable women who own their power.

            Not just for Ladies who lift iron, the campaign appreciated all badass women who lift expectations, opinions, responsibilities, and society.

            Ending the year on an all-time high, MuscleBlaze didn’t just set the standard; we redefined it.

            2023: The Year of Ayurveda Backed Science

            2023: The Year of Ayurveda Backed Science

            Roaring into 2023, MuscleBlaze shattered expectations with a tidal wave of innovation, from our monumental Ayurvedic line: Koshaveda to the irresistible Choco Crispers flavour in MuscleBlaze’s innovative Biozyme Whey range. 

            But it was just the beginning. We revolutionized the way people experience fitness with our groundbreaking mobile app and a triumphant Blinkit launch.

            Answer The Call

            MuscleBlaze’s influence extended far beyond Indian borders. We ignited a global movement with “Answer the Call”. We paid tribute to everyone who dares to challenge the ordinary and honored those who scoff at excuses.  

            We conquered international waters with MuscleBlaze’s Vlog Series in Dubai, a testament to our global appeal.

            Fueling the Future

            MuscleBlaze’s commitment to nurturing the next generation of athletes continued to stand tall. We joined forces with the unstoppable Shubman Gill, providing him with the fuel to help Indian Cricket reach new heights. Our tiny but mighty Ziddi, Arshia Goswami, also made history by advancing to IGT 2023.

            2024: The Year of Forging Our Legacy

            2024: The Year of Forging Our Legacy

            After 12 years of Zidd and 12 years of being India’s leading Sports Nutrition Brand, MuscleBlaze evolved into a global movement. Our rapid expansion from India, to Singapore, Nepal and the bustling metropolis of Dubai is a testament to our unstoppable growth. Our latest venture, MB Lifestyle, marks just the beginning of our complete domination of the fitness industry.

            Asia’s 1st & Only Informed Protein Brand

            As Asia’s first and only Informed Protein tested & certified brand, MuscleBlaze is leading the way in product purity and potency. This prestigious certification is a reflects our exceptional quality standards and our dedication to providing our customers with the best possible supplements.

            Reimagining Fitness

            MuscleBlaze has revolutionized the fitness landscape through strategic partnerships and innovative initiatives. Our collaboration with Ankit Baiyanpuria to launch the “Beyond Zidd” podcast has transformed the way people approach fitness. This strategic move, combined with our exceptional content creation, has earned us YouTube’s prestigious Golden Button.

            Tumhari Zindagi, Tumhari Zimmedari Hai

            MuscleBlaze presents “Tumhari Zindagi, Tumhari Zimmedari Hai” a powerful campaign that challenges individuals to take control of their lives. In today’s fast-paced world, life can be a daunting obstacle course, filled with challenges and responsibilities. This quiet moment is the prelude to a powerful story—one of strength, sacrifice, and ultimate triumph.