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Level up your fitness journey with MuscleBlaze

Ram Tiwari

MuscleBlaze: 12 Iconic, Authentic & Innovative Years

MB completes 12 magnificent years of its relentless efforts to serve its customers the best sports nutrition supplements. Take a look at MB’s journey all these years.

2012: The Beginning of a Revolution

2012: The Beginning of a Revolution

When MB came into existence, the main problem surfacing in the supplement industry in India was the availability of fake products. Every foreign brand is compliant with the food safety standards of their respective nation, researched and formulated towards the target consumers of their countries with almost negligent customer care presence in countries like India. 

This led to a parallel industry of apocryphal supplements being run. There wasn’t any domestic brand that could solve this issue and this is why MB came into existence. It took the initiative to supply authentic supplements on a cost-effective basis while maintaining international grade quality standards. A vision to fulfill the authentic supplementation needs of the customers was born with the brand coming into existence. 

The Indian Sports Nutrition Industry welcomed a revolutionary brand that focused on the sports nutrition problem of India. MuscleBlaze also aims to provide quality supplements at the most affordable prices so that Indians can enjoy effortless bodybuilding.

We became the 1st Indian brand to address the grievances of Indian bodybuilders and fitness enthusiasts who were in dire need of good-quality supplements to support their muscle building without burning a hole in their pockets. The market was earlier ruled by international supplement brands providing various bodybuilding supplements that would cost a fortune to aspiring fitness buffs.

The transformation of sports nutrition in India started with two products- whey protein and mass gainer. 

2013: The Year of Establishing the Pillar of Quality

2013: The Year of Establishing the Pillar of Quality

The construction of MB was going on at a rapid pace with its foundation laid on trust and the brand stood strong on the pillars of quality and transparency. A wide range of FSSAI-approved products were introduced in the market. MB invested in a skilled team of researchers to establish a great R & D team that could assist the brand in fulfilling its aim of offering international-grade supplements.

2014: The Year of Authenticity Mechanism

2014: The Year of Authenticity Mechanism

Just like you like to stay true to yourself and work out regularly without ditching, we believe in delivering you the best products with the promise of authenticity. To eliminate the problem of receiving fraudulent and fake products, MB started a unique authentication mechanism in the year 2014. A unique code is pasted on the wad which can be texted or mailed to the mentioned number and email id respectively to verify if the product delivered/purchased is an MB original product. This is how easy it is to identify the true product with MB.

MB took this initiative to seal the trust of its customers at a time when no other brand was doing so. MuscleBlaze became the first-ever brand to launch a unique authentication mechanism to get rid of the problem of spurious supplements. 

Being consistent with your efforts is the best way to ensure great results. And for us, consistency means to keep serving you better with each passing day. A journey that started off with just 2 products, made it to a wide product assortment range of 70 products and 200 SKUs. With less than 10k customers in the 1st year of existence, MB now serves more than 60 lac customers through its product range.  The product expansion began at a rapid pace owing to the overwhelming customer reception of existing MB products and their need for something more that could help them with their fitness journey.

The number of stores went up from less than 20 to more than 1000 offline stores through HK stores and other nutritional supplement partners.

2015: The Year of Online Dominance

2015: The year of Online Dominance

Since online shopping was booming in India, we took a big step to join hands with the famous e-commerce websites- Amazon and Flipkart. MB heard its customers and made its products live on Amazon and Flipkart and people started to make a purchase. This step was to make quality supplements available to all fitness lovers without any hassles. All the consumers who were using these platforms now had access to MB’s quality range of supplements. Another achievement for MB in this year was to rank as the best-selling supplement on healthkart.com

Along with these, another feat that we achieved was to launch several new products. 

MB’s two new products Creapro and BCAA Pro were launched and they garnered good reviews from customers. These two products were one of a kind and further expanded the dimension of quality.MB Creapro was made with the purest form of creatine Creapure to deliver maximum results. MB BCAA Pro was a powerful intra-workout supplement that offered as much as 7g BCAAs with each serving. It was unique as it was a 100% vegan BCAA supplement that powered muscle recovery in bodybuilders and athletes.

2016:  The Year of Transparency

2016:  The Year of Transparency

We know that trust is easy to break and hard to build. This is why we have been making constant efforts to secure your trust by establishing transparency. To us, your trust is of paramount importance and to seal it we have been taking measures like providing protein test certificates for claim evaluation and transparency. Getting protein test certificates for all the protein supplements is another industry-first move by MuscleBlaze. Every MB protein supplement has a protein lab certificate which is a third-party NABL-accredited laboratory’s test report evaluating the protein content in the supplement. 

Every MB product now comes with a unique authentication code to verify the purchase. Active customer feedback and support were offered to the customers by MB’s highly dedicated customer service team.

2017:  The Year of Saluting Our Customers

2017:  The Year of Saluting Our Customers

In this year, famous athlete and actor Thakur Anoop Singh was associated with MB as the brand ambassador and supported the brand in its journey of spreading knowledge and awareness regarding fitness and bodybuilding. Whey Gold, India’s best-selling whey protein isolate supplement currently, was launched in the year 2017, setting a benchmark for whey isolate products.

Tum Nahi Samjhoge Campaign

MuscleBlaze strongly believes in sharing ideas that can change the lives of people and the marketing campaign “Tum Nahi Samjhoge” delivered the idea of working hard without giving up. This campaign, launched in July 2017, enjoyed great success and popularity among the masses. People could connect with the message and this campaign motivated a lot of people to get into action. This was a digital campaign that started off with an intense short film that showcased the dedication and enthusiasm of fitness buffs and the discipline in their lives that they least expect the world to understand. This film was released on YouTube and has 8.3 million views as of now. This was MuscleBlaze’s first-ever digital campaign.

The brand also released a TV advertisement for the same and started a contest on social media platforms with #TumNahiSamjhoge wherein they invited people to share their fittest pictures. The contest received a whopping 8k+ entries. The winners were given supplements worth INR 20,000 and a professional photo shoot with a renowned photographer.

 “Tum Nahi Samjohe” won many awards and was also labeled as one of the best marketing campaigns by any brand. It got more than 9000 images on the website in a short span of 3 weeks and more than 4000 videos were produced on YouTube. While the brand search went up by 2.5x, brand consideration also hiked up by 25%. Overall the campaign got more than 20 million views across the social media platforms.

2018:  The Year of Realizing Our Zidd 

2018:  The Year of Realizing Our Zidd 

This year, MB launched its premium range of products with MB Whey Hydro and MB Iso-Zero, along with healthy snacking bars that were full of protein. While the protein powders catered to the extensive needs of the Ziddis, protein bars were aimed at encouraging a fit lifestyle with healthy eating habits and taking care of the daily protein needs. 

Whey Hydro by MB was the result of the brand’s Zidd to offer the best whey protein supplement to advanced-level bodybuilders and athletes. This special formula was made with special care to avoid any bitterness in the taste. On the other hand, MB Biozyme Iso-Zero is a revolutionary whey protein powder with an extremely low-carb profile made for those who want lean gains. It comes with a special low-carb formula to assist those who are looking forward to cutting down their calorie intake.

MB’s Assortment range went past 50 products. 

Ziddi Hoon Main Campaign

MB is more than just a brand, it’s a part of you, just as you are a part of MB. Just like you, MB is also ‘Ziddi’, with a ‘Zidd’ to serve you better. Yet another magic was created with MuscleBlaze’s next campaign which was launched in March 2018. With this campaign, MB established itself as a brand that really cared for fitness lovers. This campaign aimed at capturing the ‘never say never’ attitude of fitness buffs and beautifully captured it. The brand also invited people to share their ‘Ziddi’ videos with the whole world and people actively participated. To create an offline buzz, MB introduced ‘The Trug of War’ in cities like Kolkata and Delhi. This event was basically a tug-of-war game that included a truck.

The video film of this campaign enjoyed widespread popularity and garnered half a million views on Instagram & YouTube and over 1.4 million views on Facebook in just 3 days of its release. As of now, the campaign video has 11 million views on YouTube.

2019: The Year of Breakthrough Innovation 

2019: The Year of Breakthrough Innovation 

The launch of Biozyme- India’s first-ever clinically researched whey protein, a solution to India’s protein problem

They say that the only way to discover the limits of the possible is to go beyond them into the impossible. Muscleblaze has always been trying to come up with innovative solutions to problems that have been existing for long and one such problem is India’s protein problem. 68% of the Indian population is protein deficient. This is because of the carb-rich diet pattern that has been followed for ages. There is very low protein content on the plate and this has also affected the ability of Indians to digest and absorb protein. This is why most Indians face issues like bloating, nausea, stomach cramps, belching, heaviness in the stomach, etc. while consuming protein supplements.

No brand in this world has ever tried to make any protein supplement keeping in mind the protein problem Indians face. MuscleBlaze, being an Indian brand, worked hard and came up with India’s first-ever clinically tested protein in the form of MB Biozyme Whey Protein that contains Enhanced Absorption Formula which allows 50% more protein absorption and 60% higher BCAA (Branched-chain amino acids) absorption. It lets you experience a very low rate of stomach discomfort. It was the first time in the history of Indian sports nutrition that any protein supplement was clinically tested and customized for Indians keeping in consideration their dietary habits.

Scoop-on-Top

Not just the product is revolutionary, but also the packaging. With the launch of India’s first-ever clinically tested protein Biozyme, the patent-pending Scoop-on-Top feature also came into existence. The scoop getting lost in the powder is annoying and unhygienic and everyone has faced this issue. To get rid of this problem, MuscleBlaze originated a unique packing style where the scoop is placed on the top and you can discover it as soon as you open the cap. The scoop is placed in a frame and you can pull the frame out, take out the scoop, use and place it back. The easiest solution to the trickiest problem! This feature also reduces the chances of contamination and encourages hygiene. 

Naam Hai Ziddi Campaign

This campaign by MuscleBlaze was a dose of epinephrine rush. This campaign showcased the ceaseless perseverance that drives fitness enthusiasts and athletes to achieve the impossible. The video for this campaign gave an insight into the strictly disciplined lives of these athletes and bodybuilders. Mb showcased an entwined aspect from the lives of the Ziddiest athletes of all time. This ‘zidd’ is good and sets you apart from the rest and MB celebrates this ‘ziddiness’. Hours of sweating and panting in the gyms and the endless battle in the playground, this campaign by MB demonstrated the relentless efforts made by these athletes irrespective of and disregarding the disempowering opinions tossed by others. Because unka #NaamHaiZiddi. Ths campaign was admired by many and the film has garnered 5.8 million views on YouTube till now.

MB won the Economic Times Kaleido Awards 2019 for the best campaign in consumer health and fitness (Ziddi Hoon Main)

2020: The Year of International Acclaim

2020: The Year of International Acclaim

Labdoor USA Certified

Quality is something that isn’t expensive, it’s priceless. Good quality products strengthen the trust and bonding between the brands and their customers. We knew that we already had developed a bond with our consumers, but the quality isn’t when people are keeping an eye on you, it’s a habit. When you strive to be better every day, it’s then you put in extra effort to reach where no one has ever been before. This ‘Zidd’ of serving our customers better led us to get our protein supplement certified by Labdoor.

Values its Customers

Labdoor is an internationally renowned company that tests supplements for purity, quality, and accuracy. It not only checks whether the protein is of premium quality or not but also for any false claims that a brand might have made on the pack label. MuscleBlaze’s Biozyme Whey Protein became the first-ever Indian protein supplement to be tested for purity and accuracy by Labdoor, and MB became the 1st Indian brand to get its products accredited by Labdoor.

Labdoor, and MB became the 1st Indian Brand

Being certified by Labdoor means that the product is free from amino spiking and is of premium quality and also the brand hasn’t made any false claims regarding the protein content or anything else. It also states that the product sticks to the international standards for heavy metals and microbiological limits.

No other Indian brand ever took this step and MuscleBlaze happily took the lead because it is a brand that values its customers the most and wants to keep their trust intact.

MB Biozyme Range ranked highest in the list of top supplements by Labdoor

MB worked with great enthusiasm to provide international-grade supplements to its customers and the efforts and enthusiasm didn’t go unnoticed. It was a great achievement for MB and all those who supported MB. MuscleBlaze Biozyme Whey Protein range became the 1st Indian protein supplement to be Labdoor USA certified for purity and accuracy. MB became the first brand to achieve this feat. Biozyme product’s Labdoor rankings surpass global peers. 

However, the world is facing troubles in 2020 due to the global pandemic, so MB made sure that fitness wasn’t ruled out from people’s lives. Stronger immunity is the call of the hour and MB introduced India’s first-ever immunity-based Whey supplement that is fortified with immunity-boosting agents to strengthen the health of the human immune system. To encourage people and to motivate them to adopt a fit lifestyle and work towards physical fitness, MB joined hands with the Himalayan Stallion Jeet Selal, making him the knowledge ambassador.

And that extra bit from MB’s end is the deep focus on Research and Development

MuscleBlaze has a dedicated R&D team of more than 25 scientists, which includes Food technologists, Pharmacists, Microbiologists, Analytical and Bioanalytical scientists, Regulatory scientists, and packaging scientists, who, when combined have more than 120 years of work experience! They are fostered by scientific raison d’être and increased statistical stability data under the regulatory norms. MB has an impactful presence digitally and actively seeks and blends customer feedback into all MB products to offer international-grade products to every consumer.

MB – The Team of Ordinary People with Extraordinary Skills

The people at MB dedicating themselves to give you the best and nothing else, are just normal people like you. They come from various backgrounds and fall under various age groups. This diversity is the strength of the MB team. They might be different individuals, but they are a single unit when it comes to being MuscleBlaze. They sip 3-4 cups of coffee just like you, they are in love with the couch just like you, they get tired, worked up, and experience all the other emotions like you. Because they are a part of you, just like MB is.

What makes them amazing are their skills and relentless determination to work hard and smart and offer MB consumers nothing but an experience that they are going to cherish forever. We live together, and laugh together. We struggle together, get annoyed, get excited, and laugh together. All this, just like the past 8 years, the next 8 years and many more years after that are nothing but pure bliss for the wonderful MB consumers.

2021: The Golden Year of Breaking Barriers

2021: The Golden Year of Breaking Barriers

What a year it has been for us at MuscleBlaze. Just like the world around us, we were forced to remotely pause. But we don’t just preach, we believe with all our heart in…

Phir Se Zidd kar

A way of hard-core living that taught us and the Ziddis, that screw the start, it is the finish that should be spectacular! After the pandemic that brought the globe to its knees, we were ready for a hell of a comeback and we did deliver on all fronts. Every start requires you to overcome hurdles. But Restart? It faces all these hurdles- multiplied many times over. Victory is always around the corner for the Ziddi who refuses to stop fighting. With the campaign ‘Phir Se Zidd Kar’, MuscleBlaze motivated all these Ziddis who restart their journey. 

On our 9th anniversary, we were only going to come back stronger than before and let the world know of it…

World Domination GOLD standards! 

MuscleBlaze is out to lend unconditional support to more athletes who step out of their comfort zone & sweat it out every day to grow and make a mark.

If you’re clueless about how Legends are made, our very own MB athlete Neeraj ‘Ziddi’ Chopra is the ultimate example whom MB proudly backs. While the entire nation had hopes pinned on the Golden Man for the 2020 Tokyo Olympics, we were rooting a little extra for our Ziddi. Neeraj and his glorious victory have given purpose to countless talented Ziddis.

GAME ON

MuscleBlaze takes sports seriously, any kind! Gamers share the same passion as in any other sport. We created India’s 1st & only scientifically designed patent-pending product that helps gamers and e-sports athletes enhance their performance. This is the supplement for Generation Alpha! 

Radiating with energy and in our best form ever, the question is not if we are ready but rather is 2022 ready for MuscleBlaze?

2022: Celebrating a Decade of Zidd

2022: Celebrating a Decade of Zidd

In 2022, MuscleBlaze continued its reign in the Sports Nutrition industry. Our groundbreaking MB ProCheck initiative shattered the status quo, empowering consumers to own their fitness journey, right from the comfort of their homes. We didn’t just provide products; we empowered a generation.

The Biozyme Performance campaign, a shining example of our innovative approach to fitness, clinched top honors at the E4M Health MARCOM Awards 2022. This recognition validated our efforts to create impactful, engaging content that resonates with our Ziddi audience.

Ladies Who Lift: We Gotta Finally Roar!

MuscleBlaze pioneered the Ladies Who Lift movement, a battle cry for women’s empowerment in fitness. Drawing on our decade-long legacy of Zidd, we channeled our energy towards creating a movement that empowered women to break free from societal expectations. We celebrated the strength and unyielding spirit of women athletes, inspiring them to own their power and defy the odds.

Ni Aar Di

A fierce storm arrived in 2022, hailing all Ladies Who Lift and Queens who don’t take s*!t. Like a force of nature, The Ni Aar Di campaign featuring Krishna Shroff inspired a movement of unstoppable women who own their power.

Not just for Ladies who lift iron, the campaign appreciated all badass women who lift expectations, opinions, responsibilities, and society.

Ending the year on an all-time high, MuscleBlaze didn’t just set the standard; we redefined it.

2023: The Year of Ayurveda Backed Science

2023: The Year of Ayurveda Backed Science

Roaring into 2023, MuscleBlaze shattered expectations with a tidal wave of innovation, from our monumental Ayurvedic line: Koshaveda to the irresistible Choco Crispers flavour in MuscleBlaze’s innovative Biozyme Whey range. 

But it was just the beginning. We revolutionized the way people experience fitness with our groundbreaking mobile app and a triumphant Blinkit launch.

Answer The Call

MuscleBlaze’s influence extended far beyond Indian borders. We ignited a global movement with “Answer the Call”. We paid tribute to everyone who dares to challenge the ordinary and honored those who scoff at excuses.  

We conquered international waters with MuscleBlaze’s Vlog Series in Dubai, a testament to our global appeal.

Fueling the Future

MuscleBlaze’s commitment to nurturing the next generation of athletes continued to stand tall. We joined forces with the unstoppable Shubman Gill, providing him with the fuel to help Indian Cricket reach new heights. Our tiny but mighty Ziddi, Arshia Goswami, also made history by advancing to IGT 2023.

2024: The Year of Forging Our Legacy

2024: The Year of Forging Our Legacy

After 12 years of Zidd and 12 years of being India’s leading Sports Nutrition Brand, MuscleBlaze evolved into a global movement. Our rapid expansion from India, to Singapore, Nepal and the bustling metropolis of Dubai is a testament to our unstoppable growth. Our latest venture, MB Lifestyle, marks just the beginning of our complete domination of the fitness industry.

Asia’s 1st & Only Informed Protein Brand

As Asia’s first and only Informed Protein tested & certified brand, MuscleBlaze is leading the way in product purity and potency. This prestigious certification is a reflects our exceptional quality standards and our dedication to providing our customers with the best possible supplements.

Reimagining Fitness

MuscleBlaze has revolutionized the fitness landscape through strategic partnerships and innovative initiatives. Our collaboration with Ankit Baiyanpuria to launch the “Beyond Zidd” podcast has transformed the way people approach fitness. This strategic move, combined with our exceptional content creation, has earned us YouTube’s prestigious Golden Button.

Tumhari Zindagi, Tumhari Zimmedari Hai

MuscleBlaze presents “Tumhari Zindagi, Tumhari Zimmedari Hai” a powerful campaign that challenges individuals to take control of their lives. In today’s fast-paced world, life can be a daunting obstacle course, filled with challenges and responsibilities. This quiet moment is the prelude to a powerful story—one of strength, sacrifice, and ultimate triumph.

Is There a Thing Called the ‘Superfood’? Here’s the Truth

Hello Ziddis! In today’s health and wellness world, the term “superfood” gets tossed around quite a bit. But what exactly is a superfood? Is it a marketing gimmick or a real category of nutrient-packed foods that can transform our health? Let’s dive in and uncover the truth and benefits of superfoods, what they can offer, and if they’re truly worth the hype.

What is Superfood?

Superfoods are a real deal of nutrition-packed foods that have health benefits beyond your daily nutrition. They are rich in antioxidants, vitamins, minerals and other nutrients to make your fitness journey healthier. But, there is no scientific study to back these claims. While there are results to show they are good, it is not enough to claim. So take it with a grain of salt and don’t get swept off the floor too easily.

Best Superfoods in the Indian Diet

Indian Kitchen is a hub of solutions. You can find remedies for almost every common ailment here. So naturally that makes it a treasure trove of nutrient-rich foods. These superfoods can be easily used in your everyday. Some of these are:

SuperfoodNutritional BenefitsHow to Use
TurmericNatural anti-inflammatory and antioxidant powerhouse.Add to curries, golden milk, or warm water with honey.
MoringaPacked with vitamins A, C, and calcium.Mix into smoothies, soups, or as a powder in drinks.
AmlaRich in vitamin C and boosts immunity.Eat raw, use in chutneys, or drink as amla juice.
GheeSource of healthy fats that support digestion.Use in cooking, baking, or as a topping on rice.
CoconutPromotes heart health with healthy fats.Use coconut oil in cooking, coconut milk in curries.
LentilsHigh in protein and fibre.Cook in soups, dals, or stews.
FlaxseedsGreat for omega-3 fatty acids and boosting metabolism.Add to smoothies, oatmeal, or baked goods.
SpinachFull of iron and promotes skin health.Use in salads, smoothies, or sauté with garlic.
Chia SeedsHigh in fibre and supports weight loss.Soak in water for chia pudding, or add to smoothies.
AlmondsGood for brain health and provides energy.Eat raw, roasted or as almond butter in smoothies.

Benefits of Superfoods

Benefits of Superfoods

What do you get out of superfoods? One of the key benefits of superfoods is to pack loads of nutrient-rich elements in small packages to consume in a conducive manner. These superfoods are the best when it comes to boosting immunity, improving skin and hair health, and enhancing energy levels. Another benefit of superfoods is to help your body fight inflammation and support heart and brain health. In this never-ending list of benefits of superfoods, one of the overlooked on is how superfoods can help detoxify the body by adding nutrients like fibres, vitamins, and antioxidants into our diet and keep us healthier. and they are also a natural way to add fibre, vitamins, and antioxidants to your diet. In short, the benefits of superfoods are many but they work best when consumed as part of a balanced diet.

Superfoods to Boost Metabolism

There are superfoods for a lot of concerns. One of the most common concerns is metabolism and that is the forte of our superfoods. Some of the superfoods boost the metabolism of your body. Because of superfood boosted metabolism your body can utilize energy better and help in maintaining your weight. Here are some of the best superfoods to boost metabolism include:

SuperfoodNutritional Benefits
Green TeaContains catechins that enhance fat burning.
Chili PeppersCapsaicin helps boost metabolism.
GingerStimulates digestion and can increase metabolic rate.
CinnamonRegulates blood sugar and enhances fat metabolism.
BerriesLow in calories and high in fibre, promoting metabolic health.

By using these superfoods to boost metabolism you can help yourself achieve your fitness or weight management roles very efficiently, especially when paired with regular physical activity. 

One more tip would be to start using Whey protein in your pre-workout meal to help you keep going in your exercise and throughout the day more energized.

Best Superfoods for Weight Loss

There are some Superfoods for weight loss that are high in fibre and low in calories out of principles. These superfoods help in weight management by contributing via a nutrient-dense meal which keeps you going for longer, keeps you fuller and satiated and curbs any unhealthy cravings.

Some of the Best Superfoods for Weight Loss Are:

SuperfoodNutritional Benefits
QuinoaA complete protein that helps with satiety.
AvocadosHigh in healthy fats that promote fullness.
Leafy GreensLow in calories and high in water content.
LegumesRich in protein and fiber, aiding in digestion.
OatsGreat for sustaining energy and keeping you full.

Superfood work best for weight loss when paired with a well-balanced meal, body movement and regular schedule. With fewer calories, you end up getting more nutrition and energy. 

Superfoods to Boost Metabolism

Best Superfood Powder for Gut Health

Gut health plays a critical role in overall well-being, and maintaining a balanced microbiome is essential for digestion and immunity. The best superfood powder for gut health typically contains ingredients like:

SuperfoodNutritional BenefitsHow to Use
ProbioticsMaintains the balance of good bacteria in the gut.Take as supplements or consume in yogurt or kefir.
SpirulinaKnown for its detoxifying properties and support of gut health.Add to smoothies, juices, or take in tablet form.
Flaxseed PowderHigh in fiber and helps with bowel movements.Mix into smoothies, yogurt, or sprinkle on cereals.
Psyllium HuskAids in digestion by increasing fiber intake.Mix with water, smoothies, or take as a supplement.
ChlorellaPromotes gut health by supporting detoxification.Add to smoothies, juices, or take as tablets.

Superfood Supplements

When it’s difficult to get enough superfoods in your diet, superfood supplements can be a convenient option. These supplements often come in powder or capsule form, making it easier to get your daily dose of nutrients. However, it’s crucial to remember that superfood supplements should not replace whole foods. While they offer concentrated nutrients, they lack the fibre and other benefits found in the whole versions of these foods.

Takeaway

While there’s no magic food that can single-handedly transform your health, superfoods offer valuable nutrients that can support overall well-being when included as part of a balanced diet. The benefits of superfoods range from boosting metabolism to supporting weight loss and improving gut health. Remember, the best approach is to combine superfoods with a healthy lifestyle that includes regular exercise, plenty of water, and adequate rest.

Meal Prepping: A Western Concept, or Something the Indian Diet Can Support?

Hello Ziddis! Is your Instagram algorithm also transcending towards meal box content? Those cute and well-organized meals come with loads of behind-the-scenes preps. However, preparing meals in advance can save time. While meal prepping is very popular in Western culture for convenience’s sake, now with busy lives here, we are all feeling the need to prepare meals ahead of time. While it’s often associated with salads, quinoa, and grilled chicken, many people wonder if meal prepping works for Indian diets, which are rich in grains, dals, curries, and spices. The answer is yes! It can and it does work very well for the range of healthy homemade foods we have.

Meal Prep Guide

So how to get started? So let us go through the basics of a meal prep guideIt involves planning and preparing meals in advance, whether it’s for the next few days or an entire week. You can start slow by only preparing boiled lentils, sprouts or dal to be stored for a few days and clean and cut veggies for sabzi and salads.

You can also use this meal prep guide for the breakfast menu to start with, like preparing dosa batter or sandwich filling for the week. After you are comfortable with this practice you can start preparing all the other meals

Some Quick Tips:

  • Plan your meals
  • Go grocery shopping weekly
  • Keep a check on your refrigerator and what is stored.
  • Cook in batches that can last only for as long as it is safe to consume
  • Invest in good storage options like air-tight and microwave-safe containers.
  • Portion out meals
  • Stay consistent with this practice
  • Maintain your meal prep journal
  • Follow a healthy meal prep schedule every week.

    This meal prep guide should be good for you to get started

    Healthy Meal Prep

    If you are on your journey to start eating healthy and homemade food to get fitter and save more money, healthy meal prep is your deal. But how to make sure you are doing this meal prep the right and healthy way? For a healthy Indian meal prep plan, aim to include a variety of food groups:

    • Proteins: Lentils and dals, sprouts, chole, paneer, tofu, eggs and meat are all great sources of protein you can chop, boil or shred and keep for easy protein access.
    • Healthy fats: Having avocado guacamole prepared or homemade peanut butter can help you get healthy fats.
    • Complex carbs: Instead of white rice switch to brown rice, quinoa, whole grains and millet.
    • Vegetables: Leafy greens are rich in vitamins and minerals. The rest of the vegetables can help with minerals and fibres. By chopping those for future use you can help yourself prep up a nice salad or quick sabzi whenever necessary.

    Make your plate colorful, especially with greens and yellows to get the most out of your meals with some healthy meal prep.

    Benefits of Meal Prepping

    There are tonnes of benefits of meal prepping which we do not realize under the shadows of all the efforts we need to put in.

    • Meal prepping helps you avoid the daily hustle of cooking from scratch every day
    • Offers you a quick solution for busy days
    • When meals are pre-portioned, it’s easier to control how much you’re eating.
    • You eat healthier and do not give in to ordering in cravings when the meal is already halfway prepped.
    • Prepping meals in advance means you buy only what you need and use whatever you buy.
    • You save a lot of money by buying in bulk and avoiding takeaways or dineouts
    • You can have a nutritionally balanced meal
    • You stick to healthy, home-cooked meals.

    Make sure you encash on these benefits of meal prepping to make the most of it.

    Indian Meal Prep Ideas

    Now coming to the main concern: How do you meal prep for an Indian meal? We can give a solution for that too.

    • Khichdi: This would take 2 minutes to prepare,15 minutes to cook and just one pot to make in. Add some pickles or yoghurt to the side and complete the meal.
    • Paneer: Marinate and store paneer in advance for a high-protein snack or meal.
    • Dosa and Idli: Prepare a batter that could last for a few days. By adding chopped veggies to it while cooking you can get a balanced breakfast.
    • Chole: Boil chickpeas in bulk and use them for salads, hummus, wraps and more throughout the week.
    • Dal: You can cook dal in advance to have as soup or with roti and rice.
    • Sprouted Pulses: You can soak the pulses to sprout and then boil them to store for a few days to have as a snacking alternative.
    • Bonus Tip: For those who are into heavy lifting and building muscles, consider adding whey protein to pancakes or bodybuilding supplements to your morning shakes for an extra protein boost and to support your muscle-building goals. Take a shot with MuscleBlaze for premium quality supplements at super affordable prices.

    These meal prep ideas are just the beginning. With a little creativity, you can adapt almost any Indian dish to fit into your meal prep plan.

    Takeaway

    Now we understand that meal prepping is not rocket science but requires some dedication and discipline. With a little more creativity we can make a perfect meal. Let us try our shot at pledging to have a great homemade meal every day and keep up our fitness resolution.

    Intermittent Fasting: Is It Right for You? If So, How to Do It Safely?

    Dear Ziddis, have you also felt disappointed with all the results you get related to your weight loss even after putting in so much effort? Have you started to consider fad diets and starving yourself? Well, there are more scientific ways to do this. Intermittent fasting (IF) has many people praising its simplicity and effectiveness. It’s not just another fad diet but a scientific and structured approach to dieting. Here you focus on eating that alternates between periods of fasting and eating. But before you jump on the IF bandwagon, let’s figure out if this is a thing for you.

    What is Intermittent Fasting (IF)?

    IF is just a more structured and timely alternative to eating patterns. You wouldn’t need to give up on food but maintain a window where you don’t eat anything. Unlike the usual diets which focus on what you eat, IF focuses on when you eat and when you don’t.

    The basic idea behind this is to give your body some time to digest your food, process it and get all the nutrients to turn into energy and use up that energy. During your non-eating or fasting window, your insulin levels drop and that helps the body maintain a window to use up the fat stores for energy instead of relying on the insulin spikes.

    There are Several Popular IF Methods:

    • 16:8 method: Fast for 16 hours and eat during an 8-hour window.
    • 5:2 method: Eat normally for five days a week and limit calorie intake to 500-600 calories for two days.
    • Eat-Stop-Eat: Fast for a full 24 hours once or twice a week.

    None except the first seems like the most logical and feasible option. You can try for yourself and figure out what suits you the best. But we would like to advise you to consult a doctor before trying such a strict diet plan.

    Benefits of Intermittent Fasting

    Intermittent fasting isn’t for everyone. It depends on your personal health goals and lifestyle. A lot of times we end up following that pattern due to our busy lifestyle. Here are a few signs that IF might be worth trying:

    • You prefer a structured eating schedule
    • You want to discipline your eating habits
    • You indulge in mindless snacking
    • You easily give in to cravings and want to change it
    • You want to boost your metabolism
    • You want to lose weight in a short period.

      The benefits of IF can exceed just you wanting to change your eating habits or physique.

      • You experience healthy fat loss
      • Better blood sugar regulation
      • Better insulin resistance
      • Mindful lifestyle
      • Reduced inflammation

        Intermittent Fasting Plan

        While the main focus is on when you eat, what you eat also plays an important role. If you feel you could fast for 16 hours and down a chocolate cake all by yourself then you have gotten it all wrong. The plate before you at the end of your fasting window should be well balanced with carbs, fibres, loads of protein and a healthy fast. You’ll want to fuel up with nutrient-rich foods to maintain energy levels and support overall health.

        What to Eat During Eating Windows

        What to Eat During Eating Windows:

        • Whole grains, fruits, and vegetables for fibre and minerals.
        • Lean protein whether chicken or pulses and paneer.
        • Healthy fats like avocado, nuts or ghee
        • Try Fit Foods, enriched with nutrition that lasts for a very long time and helps you stay satiated. You can order these via MuscleBlaze for better assurance and quality.

        Please try to avoid mindless snacking during the eating window because this could make all your efforts go to waste. Instead, have a very filling nutrient-rich meal that will support your health goals.

        Intermittent Fasting for Weight Loss

        One of the most popular reasons people try intermittent fasting is for weight loss.

        • By restricting your eating time, you force your body to use up fat reserves for energy and that helps burn more fat.
        • By not eating continuously, you end up consuming a lot less calories
        • Eventually, you also have good control over your appetite
        • This helps you avoid processed food for snacking
        • Your insulin resistance stops being a hindrance to your weight loss.

          Intermittent Fasting for Women

          • Women are often more attracted to the concept of IF. IF has many benefits for women.
          • The fasting window helps hormonal balance
          • PCOS caused by insulin resistance can get better.
          • In a busy lifestyle, you get to structure your appetite and eating patterns.

            Please note that it is advised that women who are pregnant, breastfeeding, or trying to conceive should avoid intermittent fasting due to their increased nutritional needs.

            Intermittent Fasting Schedule

            Intermittent Fasting Schedule for Women

            You can ease into your IF plan if you follow the following tips

            • Start small with the 16/8 rule. Fast for 16 hours and eat during an 8-hour window.
            • Drinking water, herbal teas, and black coffee (without added sugar) can help curb hunger during fasting periods and also improve your metabolism. Try adding some electrolytes to avoid getting dehydrated. You can try MuscleBlaze Hydr8 for this purpose.
            • Time your meals wisely
            • If you feel weak, dizzy, or fatigued, adjust your fasting plan.

            Takeaway

            Intermittent fasting is a flexible and potentially effective approach to weight loss, improved blood sugar control, and overall metabolic health. However, it’s not a one-size-fits-all solution, and listening to your body is essential. If you decide to try IF, ensure that you stay hydrated, incorporate during fasting periods and focus on high-protein snacks during your eating windows. Remember, intermittent fasting should complement your lifestyle, not dominate it. Before starting, consult with a healthcare professional, especially if you have any underlying medical conditions or specific health concerns.

            Managing PCOS and its Symptoms

            Hello Ziddis! This blog is for all the ladies who feel overlooked when they look for a fitness regime but find nothing that feels accommodating to their health condition. It is said that 2 out of 3 women have hormonal disorders. Most are as long-lasting as PCOS. Polycystic Ovary Syndrome can hamper your life in ways that other people wouldn’t understand. So let us understand a bit more about it.

            What is PCOS?

            Polycystic Ovary Syndrome is a hormonal disorder affecting women of reproductive age. To understand it anatomically, your ovaries start to develop cysts due to hormonal imbalance. Multiple small cysts can be seen on one or both ovaries and can lead to a variety of symptoms and complications. However, the name could be misleading and not all women struggling with this hormonal imbalance would develop cysts which makes diagnosing it tricky in some cases.

            What are PCOS Symptoms?

            Symptoms of Polycystic Ovary Syndrome vary greatly depending on what are the causes of the hormonal dysfunction, but under a broader umbrella, if you notice these things it is your cue to get checked:

            • Irregular or missed periods
            • Excess hair growth on the face or body
            • Acne
            • Oily skin
            • Irritable mood
            • Weight gain
            • Pooch around the abdomen
            • Thinning hair or hair loss
            • Difficulty conceiving
            • Too heavy or too light bleeding
            • Gut issues

            These symptoms may seem normal at first and hard to notice but having a closer look you would find a pattern. It is important to keep inspecting what happens with your body to stay healthier and aware.

            What Causes PCOS?

            The exact cause of Polycystic Ovary Syndrome is not well understood. There is such a wide range of symptoms that there could be multiple factors to it from genetics to lifestyle. But here are a few key culprits to start with:

            • Insulin resistance: Having insulin resistance can cause your hormone levels and lead to weight gain and Type 2 diabetes. These fall in cycle with Polycystic Ovary Syndrome. This vicious cycle’s start can not be figured out but both of these factors lead to each other.
            • Hormonal imbalances: More male hormones in the body like androgens and testosterone can lead to disrupted ovulation and cause excess hair growth, acne and oily skin.
            • Emergency Pills: Hormones your body absorbs when you use emergency pills can lead to disrupting your body’s hormone balance and depending on your body’s resistance it could or couldn’t have further implications.
            • Genetics: Research also shows links to genetics that can run in families to cause Polycystic Ovary Syndrome.

            What causes PCOS can be specific from person to person and needs an in-depth diagnosis to understand it.

            Is PCOS a Big Problem?

            Is PCOS a Big Problem?

            Yes. Polycystic Ovary Syndrome can seem like a small problem in hindsight but is actually something that can lead to lifelong ailments like Type 2 Diabetes and permanent dietary changes like lactose intolerance. To understand the depth of this problem you will need to get blood tests for hormone levels and ultrasound scans to detect cysts on the ovaries.

            How to Manage PCOS

            Polycystic Ovary Syndrome requires you to look at it from a holistic perspective. Just like its symptoms elevate the risk of diabetes and mental health concerns you will need to take care of your body and mind both to fight and reverse it.

            Medical treatments may include birth control pills to regulate periods but they are a very short-sighted treatment and would require something more in-depth like a lifestyle and dietary change.

            Lifestyle Changes

            • Adopting a healthy lifestyle can greatly improve PCOS symptoms:
            • Exercise regularly to maintain weight and insulin resistance.
            • Control your stress with yoga, walking, breathing exercises, mindful practices or therapy. management
            • Maintain a regular 7-9 hours sleep cycle at a designated time.

            Dietary Changes

            • Diet plays an important role in managing Polycystic Ovary Syndrome. Some helpful changes include:
            • Opt for complex carbs like whole grains, legumes and vegetables to prevent insulin spikes.
            • Include more Omega 3-rich foods and anti-inflammatory foods like berries and leafy greens.
            • Up your protein intake with lean proteins like chicken, fish or plant based proteins options like tofu.
            • Try to go non-dairy

            Takeaway

            PCOS can seem very overwhelming at first but with the right understanding and approach you could beat it. Try to keep a close look on what your body says and follow the cues. Know that to let go of an ailment like Polycystic Ovary Syndrome you would need to let go of unhealthy food, lifestyle and stressors. Always trust and consult your gynac and healthcare professional to understand the cause specific to your condition and have a more personalized approach to it. Remember, PCOS is a journey, not a race, so take things one step at a time and be patient with yourself.

            A Deep Dive into BCAAs: Everything You Need to Know

            Hello Ziddis! If you last heard about Branched Chain Amino Acids in a biology or chemistry lesson, it is time to refresh that. By the end of this blog amino acids are going to be your best friends in this fitness journey! These are athletes’, bodybuilders’ and fitness enthusiasts’ favourites. Let us understand benefits of BCAA supplement, how they work and how can you make the most out of them in your fitness routine for maximum results.

            BCAA: What Does It Do?

            Branched Chain Amino Acids are three essential amino acids namely leucine, isoleucine and valine. These are essential for a reason. They help in muscle recovery and muscle growth. Unlike another amino acid that goes through metabolism in the liver, Branched Chain Amino Acids are metabolised directly in the muscles. This makes them act faster at the source and fuel you up during the workout. Each component of this Branched Chain Amino Acid has a special role to play. Leucine triggers muscle protein synthesis, isoleucine supports energy production and valine helps in muscle repair.

            When you exercise, you use up the glycogen stored for energy. This is when Branched Chain Amino Acid steps in to produce alternative sources of energy and keep you going. This also delays muscle fatigue and minimises muscle breakdown during high-intensity sessions. Branched Chain Amino Acids are particularly helpful in reducing muscle soreness post your workout. This phenomenon is also called delayed onset muscle soreness (DOMS).

            Benefits of BCAA

            Branched Chain Amino Acid as we know is of great help if your health goal is to work on your muscle mass and stamina during training. Benefits of BCAA supplement have gained popularity for their numerous fitness benefits. Their benefits run wide:

            • Muscle Growth: Leucine is actually responsible for muscle growth. It simulates muscle protein synthesis which in turn contributes to repairing muscle wear and tear and also helps in muscle growth.
            • Reduced Muscle Soreness: By reducing delayed onset muscle soreness, Branched Chain Amino Acids help in quicker recovery between workouts.
            • Improved Stamina: They keep your energy levels at the optimum to help you work out for longer duration and higher intensity.
            • Supports Fat Loss: They help you keep up lean muscle mass by promoting fat loss and lowering your calorie deficit.

            These are some of the advantages of Branched Chain Amino Acid to help you in your particular health goal.

            Branched Chain Amino Acid: What Does It Do?

            Branched Chain Amino Acid Powder Benefits

            BCAA is produced in your body. But for someone on a muscle-building journey, those are not enough. You can also have amino acid supplements for a more demanding lifestyle.

            These powders are very convenient and fuel up the body.

            The EAA in Branched-chain amino acid supplements covers a full spectrum of amino acids required by your body.

            • They are easy to use and consumer
            • They will take the place of your favourite post-workout shake
            • They are quickly absorbed by your body.
            • Some Branched Chain Amino Acid powders have electrolytes to support hydration.
            • These are ideal for HIIT
            • They are perfect for muscle recovery

              Consuming these supplements enriched Creatine can help carry Branched Chain Amino Acid to the action sight and have a better effect to boost your strength and endurance. You can buy amino acid supplements through MuscleBlaze to help you in your fitness journey. 

              Takeaway

              BCAAs are a powerful tool in any fitness journey, especially when it comes to muscle recovery, reducing soreness, and supporting endurance. By adding these supplements to your routine, you can boost muscle growth, help your muscles heal healthily and also improve your workout endurance. Whether you’re lifting heavy, doing endurance sports, or just trying to get in shape, they can support you in reaching your fitness goals faster. And while they work wonders on recovery, don’t forget to balance your supplement regimen with other essential nutrients like Creatine and EAA supplements for all-round betterment.