THE DESTROYER OF PROTEIN WORLDS IS HERE

And it takes less than 24 hours

Close your eyes for a second and imagine.

Actually – don’t. You’ll want to read this.

It’s 2020. The world just walked into COVID-19. Fitness isn’t niche anymore – it’s everywhere, and we mean EVERYWHERE. Whey protein is the new currency of health. Shelves are emptying fast, and Instagram is drowning in shaker bottles.

But here’s the part no one wanted to talk about: a lot of those jars weren’t what they claimed. Some brands were giving less protein than promised. Others? Barely any whey at all.

For consumers, the hit was double: money down the drain and results that never showed up. And since protein fuels your body at a cellular level, this wasn’t just about slow gains – it was about long term health risks.

We’d known for a while that something was off in the protein world. But when it hit us in full view, our teams – Customer Insights, Marketing, R&D – rushed into action. 

We studied the problem, tested few solutions, dissected them in and out.

And 2 years later, in 2022, all that work gave birth to ProCheck.

So, What Exactly is Pro Check?

Think of it as the protein industry’s lie detector. A first-of-its-kind, do-it-yourself protein testing kit that anyone could use – no fancy lab, no white coats (though that would’ve been just as cool). Just a kit that tells you if your scoop of whey is actually worth your sweat.

The principle? Surprisingly simple. The kit contains a chemical (patent filed in the U.S. and India – India Application No. 202111035201, USA Application No. 17/871160) which reacts with pure whey protein leading to precipitation (kind of like how milk curdles into paneer when vinegar is added), determining the authenticity of whey presence & protein % in supplements.

Its Impact on The Industry

When Pro Check launched, it changed the conversation in the fitness community. Suddenly, people had a way to verify their protein.

No Indian brand had ever attempted something like this. Even today, three years later, no one has managed to replicate it.

Because honestly, this wasn’t just a kit – it was a statement:

• That consumers deserve transparency.
• That brands must be held accountable.
• That science should be accessible.

But hey, Pro Check was never meant to replace ISO-certified labs or to point fingers at anyone. It was about raising the standard of trust. It was designed to give consumers a fair, unbiased way to call out fake or under dosed proteins.

How is It Different From Globally Accepted Methods?

Traditionally, protein is measured using the Kjeldahl method, a century-old standard that calculates protein by nitrogen content. While reliable, it has a blind spot: amino spiking.

Amino spiking is when brands add cheap nitrogen rich amino acids (like glycine or taurine) to trick tests into reporting inflated protein levels. Since Kjeldahl only detects nitrogen, it gets “fooled,” while the consumer gets little usable protein.

Pro Check closed that loophole. Its patent filed process not only validated protein content but also detected amino spiking – ensuring the percentage you saw was actual whey protein, not filler nitrogen.

Read More: Whey vs Plant-Based Protein: Which One is Better for You?

How to Use MB Pro Check:

• Pour 35ml of MB ProCheck solution into the test tube.
• Make 1 scoop of protein in 200ml of water and shake well.
• Add 10ml of the protein to the test tube.
• Follow the leaflet and see the result in 18-24 hours.

Looking Ahead

Pro Check wasn’t a one-off invention. It was a reflection of the MuscleBlaze mindset: to tackle hard problems in nutrition with real science, even if it means challenging the industry.

From exposing under dosed proteins to pioneering clinically tested absorption, our R&D team has always put transparency first. Because at the end of the day, protein isn’t just powder in a jar. It’s your effort. Your time. Your progress. And you deserve to know if it’s real.